Just A Minute, Marshall McLuhan.

The article focuses on the thriving U.S. book market as of October 1978. Topics explored include the significant increase in the number of bookstores in the country, the rise in consumer spending on books, and the growth of book publishing revenues. Also addressed are the results of a University of Texas study which investigated the reading ability of the U.S. population, the link between high book prices and rise in book sales, and the effective book-selling strategies of some bookstores.