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Branded male: Marketing to men.
- Source :
- Journal of Marketing Management; Oct2013, Vol. 29 Issue 13-14, p1647-1648, 2p
- Publication Year :
- 2013
-
Abstract
- A review is presented of the book "Branded Male: Marketing to Men," by Mark Tungate.
- Subjects :
- MARKETING
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 0267257X
- Volume :
- 29
- Issue :
- 13-14
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Management
- Publication Type :
- Review
- Accession number :
- 91900375
- Full Text :
- https://doi.org/10.1080/0267257X.2013.832036