PIONEER OF PACKAGE MERCHANDISING.

The article discusses how Robert Gair, founder and head of the Robert Gair Co., became one of the foremost businessmen in the U.S. in 1921. The first work of Gair in the U.S. was a paper jobber and one of his customers was the firm of Lohr & Mitchell which manufactures paper boxes. Gair came up with the idea of printing, cutting and creasing box-board in one operation and invented the process which has made the production of folding boxes by the million possible.