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- Source :
- Broadcast Engineering; Jul98, Vol. 40 Issue 8, p30, 1/2p, 1 Color Photograph
- Publication Year :
- 1998
-
Abstract
- Reports on the effect of digital broadcasting on broadcasters in the United States. Broadcasters' evaluation of interactive television structures; Creation of business models based on innovative revenue streams; Advertisers' adoption of interactive television; Benefits of interactive functionality.
- Subjects :
- DIGITAL communications
BROADCASTERS
Subjects
Details
- Language :
- English
- ISSN :
- 00071994
- Volume :
- 40
- Issue :
- 8
- Database :
- Complementary Index
- Journal :
- Broadcast Engineering
- Publication Type :
- Periodical
- Accession number :
- 910296