Regulation of product characteristics.

The article presents information on U.S. legal cases and developments in marketing relative to the regulation of product characteristics. In reference to product quality and safety standards the Dean O. Webb Regency Consultants, Inc. and Primo's Partners, Ltd., v. Primo's, Inc., Ferris Anthony and Carmelo Trangali case is cited. This case focused on the legal relationship between franchise and franchiser. In reference to credit terms and conditions of sale the Regency Oldsmobile Inc., v. General Motors Corp. case is cited. This case dealt with conspiracy in restraint of trade. The U.S. Federal Trade Commission's (FTC) stance on automobile manufacturer warranties is also discussed.