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From Gallant Little Belgium to Elegant Little Belgium: The creation and marketing of fashions from the flat country.
- Source :
- Interactions: Studies in Communication & Culture; 2013, Vol. 4 Issue 1, p51-67, 17p
- Publication Year :
- 2013
-
Abstract
- This article examines the enduring myth of the Antwerp Six. By consulting primary sources it revisits the circumstances under which The Six burst onto the international fashion scene and repositions their story into a wider narrative of marketing and branding. [ABSTRACT FROM AUTHOR]
- Subjects :
- MARKETING strategy
MARKET positioning
MARKETING
MARKET repositioning
FASHION
Subjects
Details
- Language :
- English
- ISSN :
- 17572681
- Volume :
- 4
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Interactions: Studies in Communication & Culture
- Publication Type :
- Academic Journal
- Accession number :
- 90593231
- Full Text :
- https://doi.org/10.1386/iscc.4.1.51_1