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YANKEE-TYPE REBELS.
- Source :
- Forbes; 11/1/1952, Vol. 70 Issue 9, p14-22, 9p
- Publication Year :
- 1952
-
Abstract
- The article discusses the marketing approach and challenges faced by U.S. cigarette company R.J. Reynolds Tobacco. Due to the all-out marketing campaign of the company which included a visit to the Camel factory by Northerners, unit sales in the last ten years to 1952 have risen 128%. Reynolds chairman James A. Gray leads the financial strategy of the company. The author describes issues faced by Reynolds in terms of unions and Winston-Salem.
- Subjects :
- TOBACCO
CIGARETTE industry
SMOKABLE plants
Subjects
Details
- Language :
- English
- ISSN :
- 00156914
- Volume :
- 70
- Issue :
- 9
- Database :
- Complementary Index
- Journal :
- Forbes
- Publication Type :
- Periodical
- Accession number :
- 90591293