YANKEE-TYPE REBELS.

The article discusses the marketing approach and challenges faced by U.S. cigarette company R.J. Reynolds Tobacco. Due to the all-out marketing campaign of the company which included a visit to the Camel factory by Northerners, unit sales in the last ten years to 1952 have risen 128%. Reynolds chairman James A. Gray leads the financial strategy of the company. The author describes issues faced by Reynolds in terms of unions and Winston-Salem.