Instrument selection for a study of sub cultural differences in Peru.

The interest and appreciation of the differences in cultural values between subgroups within countries is becoming relevant for Latin America due to rising urbanization, social tension and the effects of foreign investments and industrialization. However, few studies have sought to differentiate subcultural values within Latin American countries, with industry and business academia largely relying on studies that use national measures based on mean scores. This paper, through reviewing the extant cross cultural business literature and Peru's social history, determines the factors necessary for high quality cross cultural research and the issues that need to be addressed when selecting or developing a suitable research instrument for subcultural studies within a nation state. These issues include defining the subcultures, instrument sensitivity within a national cultural emic realm, responsiveness to subject's response styles and an ability to measure the dimensional constructs appropriately. [ABSTRACT FROM AUTHOR]