WEB GENRES IN INTERCULTURAL BUSINESS LANGUAGE RESEARCH.

Genre studies on intercultural aspects of business languages traditionally focus on established genres, such as print advertisements or annual reports. Despite the growing importance of Web-based business communication, only a few publications have engaged in contrastive Web genre analysis. This article develops a methodology for carrying out cross-cultural research on Web genres by giving ideas for designing a corpus and for choosing parameters of analysis. It also discusses the potential benefits of intercultural Web genre approaches for researchers, students, and business professionals. [ABSTRACT FROM AUTHOR]