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WEB GENRES IN INTERCULTURAL BUSINESS LANGUAGE RESEARCH.
- Source :
- Global Business Languages; 2012, Vol. 17, p137-145, 9p
- Publication Year :
- 2012
-
Abstract
- Genre studies on intercultural aspects of business languages traditionally focus on established genres, such as print advertisements or annual reports. Despite the growing importance of Web-based business communication, only a few publications have engaged in contrastive Web genre analysis. This article develops a methodology for carrying out cross-cultural research on Web genres by giving ideas for designing a corpus and for choosing parameters of analysis. It also discusses the potential benefits of intercultural Web genre approaches for researchers, students, and business professionals. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10867627
- Volume :
- 17
- Database :
- Complementary Index
- Journal :
- Global Business Languages
- Publication Type :
- Academic Journal
- Accession number :
- 90454319