NEW IDEAS.

The article offers fresh ideas that point the way to progress and profits. Office equipment maker Ralph C. Coxhead Corp. has shrunk the size of its letterhead stationery by half to support America's paper conservation program. Hotel Continental has began giving every guest a souvenir package of its scented soap, resulting in reduced loss of towels and other furnishings. Many companies are promoting safety for workers at home as well as in the workplace.