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The corporate search for identity.
- Source :
- Harvard Business Review; Sep/Oct90, Vol. 68 Issue 5, p153-157, 5p, 13 Color Photographs, 3 Black and White Photographs
- Publication Year :
- 1990
-
Abstract
- The article presents a photo essay detailing the role of corporate identity in a company's growth, success, and profitability.
- Subjects :
- CORPORATE image
BRAND image
BRAND identification
LOGOS (Symbols)
MARKETING strategy
Subjects
Details
- Language :
- English
- ISSN :
- 00178012
- Volume :
- 68
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Harvard Business Review
- Publication Type :
- Periodical
- Accession number :
- 9010221741