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- Source :
- BusinessWeek; 6/18/90, Issue 3165, p26-28, 3p, 2 Illustrations, 2 Graphs
- Publication Year :
- 1990
-
Abstract
- Focuses on the performance of television networks in the U.S. Acceleration in the decline of network viewership reported by A. C. Nielsen Co.; Rise in rates of television networks despite shrinking market share; Statistics related to the advertising sales of the networks; Terms of negotiation between the networks and the advertisement buyers. INSET: Why the networks can't change channels on Nielsen, by S. Duffy..
- Subjects :
- TELEVISION broadcasting
TELEVISION networks
MARKET share
TELEVISION viewers
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3165
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 9006180692