Role of shopping festivals in destination branding: a tale of two shopping festivals in the United Arab Emirates.

Authors :: Peter, Sangeeta
Anandkumar, Victor
Peter, Savita
Source :: Anatolia: An International Journal of Tourism & Hospitality Research; Aug2013, Vol. 24 Issue 2, p264-267, 4p
Publication Year :: 2013
Abstract: The article presents a fact-finding descriptive study on the role of shopping festivals in branding of tourism destinations, highlighting the case of the Dubai Shopping Festival in Dubai, United Arab Emirates (UAE) and Sharjah Spring Promotion in Sharjah, UAE. It discusses how the study was conducted which involved data published in promotional brochures and newspapers. The results reportedly revealed that shopping festivals has increased the number of tourists in both regions.

Subjects :: PLACE marketing
SHOPPING
FESTIVALS
TOURISM
TOURISTS
BRANDING (Marketing)

Language :: English
ISSN :: 13032917
Volume :: 24
Issue :: 2
Database :: Complementary Index
Journal :: Anatolia: An International Journal of Tourism & Hospitality Research
Publication Type :: Academic Journal
Accession number :: 90016310
Full Text :: https://doi.org/10.1080/13032917.2013.799077

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