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HOW SWALLOWING GATORADE GAVE QUAKER OATS A BOOST.
- Source :
- BusinessWeek; 1/15/90, Issue 3141, p56-56, 1/2p, 1 Color Photograph
- Publication Year :
- 1990
-
Abstract
- Recalls the acquisition of Gatorade Co. as part of the company Stokely-Van Camp by Quaker Oats Co. Report that how the $220 million deal is a classic case of an acquisitor adding crucial value to a smaller company; Decline in the operating margins on its U.S. pet-food unit from 8% to 6%; Prediction of increase in sales especially since Quaker is taking its drink overseas.
- Subjects :
- MERGERS & acquisitions
CORPORATE profits
SALES forecasting
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3141
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 9001150971