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The evolution of Dircom: from communication manager to reputation strategist.

Authors :
CASADO MOLINA, ANA MARÍA
MÉNDIZ NOGUERO, ALFONSO
PELÁEZ SÁNCHEZ, JOSÉ IGNACIO
Source :
Comunicación y Sociedad; 2013, Vol. 26 Issue 1, p47-66, 20p, 3 Color Photographs, 1 Chart, 2 Graphs
Publication Year :
2013

Abstract

<i>Copyright of Comunicación y Sociedad is the property of Servicio de Publicaciones de la Universidad de Navarra, S.A. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
02140039
Volume :
26
Issue :
1
Database :
Complementary Index
Journal :
Comunicación y Sociedad
Publication Type :
Academic Journal
Accession number :
89648829