Marketing vs. Fashion Trend - Between Myth and Reality.

This paper makes an analysis of the different methods that marketers use to attract the consumers towards their products. The main research purpose is to focus on fashion from the marketing perspective. Fashion represents the process of social spread which has as result the adoption of a new style by several consumer groups. Fashion or style represents a unique combination of attributes. The system of fashion is made of all the persons and organizations that take care of the creation of symbolic significations and transfer them upon the cultural goods. [ABSTRACT FROM AUTHOR]