Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation.

MLA

Jin, Liyin, and Deqiang Zou. “Extend to Online or Offline? The Effects of Web-Brand Extension Mode, Similarity, and Brand Concept on Consumer Evaluation.” Journal of Marketing Management, vol. 29, no. 7–8, May 2013, pp. 755–71. EBSCOhost, https://doi.org/10.1080/0267257X.2013.796317.

APA

Jin, L., & Zou, D. (2013). Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation. Journal of Marketing Management, 29(7–8), 755–771. https://doi.org/10.1080/0267257X.2013.796317

Chicago

Jin, Liyin, and Deqiang Zou. 2013. “Extend to Online or Offline? The Effects of Web-Brand Extension Mode, Similarity, and Brand Concept on Consumer Evaluation.” Journal of Marketing Management 29 (7–8): 755–71. doi:10.1080/0267257X.2013.796317.