CAN MAD AVE. TURN SILVER INTO GOLD?

Discusses how several silver producers have started an advertising and promotional campaign, initially budgeted at $2.5 million, to encourage consumers to buy silver jewelry. Campaign, initially budgeted at $2.5 million, to encourage consumers to buy silver jewelry, silverware, and tableware; Goal to boost silver consumption enough to soak up excess supply and drive up the price of the metal; High hopes from the advertising campaign.