Media and ethical disconnect in India - Introspecting its status.

Most scholars define ethics as a branch of philosophy which deals with the study of moral behavior, its underlying moral principles and rational justification. However, there is a difference between morality and ethics after the idea of global village, the New Media is gradually emerging as aestimate force in India with multi-dimensional effects pointing towards formation of a new culture and also affecting many prominent existing values and qualities of the public. What is true on the national level is also true internationally. A commitment to quality of information and information flow to meet the urgent and the demanding need for action in a troubled word is required on a global scale. For many years now, globally, the media has assumed and protected its important role as an authentic reflection of public interest and opinion. The Latin word mores refers to the customs and conventions that govern the ways people behave while the ethos from Greek means character. The purpose of this paper is to explore the effects of New Media on the ethical practices and life-styles of people in India, hence upon the culture, as against pro-active participation of the democratic citizenry in social, economic and political strata. The paper also intends to measure the penetration, impact and the adverse effects of New Media on the large rural populace making them Out-of-Reach from the mainstream. [ABSTRACT FROM AUTHOR]