LIFE BEYOND RETAIL: A NEW AND BETTER VISION FOR TOWN CENTRES.

The author reflects on the marketing strategies of town centres to focus on retail competitiveness in Great Britain. He examines why the time has come for a new vision of the high street, and how demographic and economic changes are forcing a choice between innovation and obsolescence. He stresses that national planning policy has restricted the growth of out-of-town centres, but has been less successful at minimizing he move of retailing from compact stores to large sheds.