Mixing the grape and the grain.

The article focuses on the relation between brewers and wine merchants in Great Britain and also discusses the wine business of Harvey & Son (Lewes) Ltd., a brewing company. According to Hamish Elder, former wine buyer of Harvey, pub industry professionals rely on the guidance provided by the wine industry in order to improve their wine services. It also mentions that creating a wine list is an important business plan because wine lists help to enhance knowledge of the customers.