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Modelling the adaptation process in interactive business relationships.

Authors :
Canning, Louise
Hanmer-Lloyd, Stuart
Source :
Journal of Business & Industrial Marketing; 2002, Vol. 17 Issue 7, p615, 22p, 1 Diagram, 3 Charts
Publication Year :
2002

Abstract

Discusses a study conducted to develop understanding of the process of adaptation in exchange relationships in organizational markets. Outline of the chosen case-study based research strategy; Findings; Significance of the findings.

Details

Language :
English
ISSN :
08858624
Volume :
17
Issue :
7
Database :
Complementary Index
Journal :
Journal of Business & Industrial Marketing
Publication Type :
Academic Journal
Accession number :
8764577
Full Text :
https://doi.org/10.1108/08858620210451127