DIVERSIFICATEX: STRATEGIC TOOL FOR DIVERSIFICATION IN THE TEXTILE SECTOR.

After the globalization, one of the possibilities of the textile Valencian companies is diversification. The majority textile companies do not know the possibilities that offer them the new markets. They found barriers of entry that consider cannot overcome. The companies need tools that allow them to think about which are his possibilities. Tools for the strategic reflection, that allow them to analyse his technology and know how to make and to commercialize new products. Funded by IMPIVA (II Plan of Competitiveness of the Valencian Company) and ERDF: European Regional Development Fund, and in collaboration with the UPV GIITEX GROUP (Integrated Management Group Textile Industry Technical University of Valencia), the Association of Textile Businessmen of the Valencian Community (ATEVAL) has developed the project "DIVERSIFICATEX". The result of this project is a tool specific promote diversification and assist companies to make strategic decisions based on technology and the market. [ABSTRACT FROM AUTHOR]