When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model.

MLA

Winterich, Karen Page, et al. “When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model.” Journal of Marketing, vol. 77, no. 3, May 2013, pp. 121–34. EBSCOhost, https://doi.org/10.1509/jm.11.0477.

APA

Winterich, K. P., Mittal, V., & Aquino, K. (2013). When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model. Journal of Marketing, 77(3), 121–134. https://doi.org/10.1509/jm.11.0477

Chicago

Winterich, Karen Page, Vikas Mittal, and Karl Aquino. 2013. “When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model.” Journal of Marketing 77 (3): 121–34. doi:10.1509/jm.11.0477.