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Augmented reality could lead to diminishing returns for packs.

Authors :
King, Des
Source :
Packaging News; Oct2012, p21-21, 1/2p
Publication Year :
2012

Abstract

The author discusses the potential downside of augmented reality, a live, view of physical and real-world environment, in the packaging industry of Great Britain.

Details

Language :
English
ISSN :
00309133
Database :
Complementary Index
Journal :
Packaging News
Publication Type :
Periodical
Accession number :
87055350