SUBJECTIVE WELL-BEING AND ITS INFLUENCE ON CONSUMER PURCHASE BEHAVIOR OF LUXURY ITEMS DO MATERIALISM AND AFFECTIVE AUTONOMY HAVE AN IMPACT?

In previous literature, researchers have studied subjective well-being; however, there appears to be limited research on the relationship between subjective well-being and consumer purchase behavior of luxury items. In this paper, the author explores the relationship between subjective well-being, materialism and affective autonomy and consumer purchase behavior of luxury items. [ABSTRACT FROM AUTHOR]