Scoth: Combining Tradition with Innovation.

The article focuses on the sales growth of Scotch whisky industry in the U.S. According to the Beverage Information Group, single malt scotches increased its sales by 0.2% in 2011 and 10.7% in 2012. Scotch expert Brian Dvoret of Atlanta, Georgia-based International Beverage Co. says that the sales growth is due to improved and new packaging. It cites several single malt scotches including The Glenlivet XXV, the Highland Park 1964 Vintage, and the Auchentoshan Valinch 2012.