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The Perilous Pursuit of Best Practice, or Why We Shouldn't All Try To Be Apple.

Authors :
Gobble, MaryAnne M.
Source :
Research Technology Management; Mar/Apr2013, Vol. 56 Issue 2, p60-62, 3p
Publication Year :
2013

Abstract

Reviews are presented of books, articles and blog posts including "The Little Black Book of Innovation," by Scott Anthony, "The Perils of Best Practice: Should You Imitate Apple?" by Maria Capozzi, Ari Kellen and Sven Smit published in the September 2012 issue of "McKinsey Quarterly" and a 2010 blog post on the Website "The Hawthorne Effect" at http://thehawthorneeffect.com by advertising executive Bill Evans.

Details

Language :
English
ISSN :
08956308
Volume :
56
Issue :
2
Database :
Complementary Index
Journal :
Research Technology Management
Publication Type :
Academic Journal
Accession number :
85937181
Full Text :
https://doi.org/10.5437/08956308X5602005