A comparative analysis of diffusion of mobile technology.

Mobile technology diffusion is a classic example of technological diffusion despite the economic and social differences that are exhibited among developed and developing countries. This study attempts to investigate the factors that affect mobile diffusion in Bangladesh and Japan. The Bass diffusion model has been applied to extrapolate the innovation and imitation factor differences that are found in the sample countries. Result reveals that imitation effect has higher influence on diffusion of mobile technology in Bangladesh than in Japan. On the other hand Japan is influenced more by innovation effect than Bangladesh. The differences in culture, education, economic indicators, history, and technological progress can be attributed to the above two effects. This study explains the outcome biased to the consumer behavior point perspective. This papers contribution emphasizes the various factors that contribute to the process of diffusion of technological products. [ABSTRACT FROM AUTHOR]