UTOPIA AND REALITY IN THE AFRICAN MASS MEDIA: A CASE STUDY.

The article presents a study on the relations among the criterua of mass media political structure, mass media performance and political leadership in Africa. It says that the operation of mass communications in Africa is uttered in by myriad of factors which mark out as one of several institutions. It states that the editorial policy of the periodical "West African Pilot" is shaped by the African and American experience of its founder and its editorial distribution emphazises racial and colonial issues. It adds that the relation between the political leadership and political communication in Africa can be analyzed together with main dimensions such as the communication patterns of the leaders and their organizations and use of mass media.