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UNDERSTANDING INDUSTRY COMMODITIZATION: ITS NATURE AND ROLE FOR MARKETING STRATEGY EFFECTIVENESS.
- Source :
- AMA Summer Academic Conference Proceedings; 2009, Vol. 20, p384-385, 2p
- Publication Year :
- 2009
Details
- Language :
- English
- Volume :
- 20
- Database :
- Complementary Index
- Journal :
- AMA Summer Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 84273564