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ARE TRADITIONAL MACRO-LEVEL DIFFUSION MODELS APPROPRIATE WHEN FORECASTING ORGANIZATIONAL ADOPTION OF HIGH-TECH PRODUCTS?

Authors :
McDade, Sean R.
Oliva, Terence A.
Thomas, Ellen F.
Source :
AMA Summer Academic Conference Proceedings; 2008, Vol. 19, p327-334, 8p
Publication Year :
2008

Details

Language :
English
Volume :
19
Database :
Complementary Index
Journal :
AMA Summer Academic Conference Proceedings
Publication Type :
Conference
Accession number :
84273352