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Siyaram brings elegance from Italy's Moretti.
- Source :
- Indian Textile Journal; Nov2012, Vol. 123 Issue 2, p69-70, 2p
- Publication Year :
- 2012
-
Abstract
- The article reports on the move by the House of Siyaram to bring Moretti, Italy's most iconic fashion houses, to India to develop a premium line of pure Italian design shirting in the country. According to Siyaram Silk Mills Ltd. chairman and managing director Ramesh Poddar, they are happy to bring the brand to India to meet the fashion needs of consumers. Moretti fabrics feature crease recovery, low shrinkage post washing, and improved tensile strength, among others.
- Subjects :
- FOREIGN licensing agreements
ITALIAN corporations
CLOTHING industry
Subjects
Details
- Language :
- English
- ISSN :
- 00196436
- Volume :
- 123
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Indian Textile Journal
- Publication Type :
- Periodical
- Accession number :
- 83919702