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Buffalo News unveils rebranding campaign.
- Source :
- Editor & Publisher; Nov2012, Vol. 145 Issue 11, p14-15, 2p
- Publication Year :
- 2012
-
Abstract
- The article highlights the re-branding efforts of the newspaper "The Buffalo News" in New York City in conjunction with an advertising campaign featuring its mobile and tablet applications. Full access to buffalonews.com and its digital products will require a subscription starting on October 1, 2012. "The Buffalo News" has updated its mobile application for Android and iPhone, and has developed a tablet application for the Kindle Fire and iPad.
- Subjects :
- NEWSPAPERS
NEWSPAPER publishing
ADVERTISING campaigns
Subjects
Details
- Language :
- English
- ISSN :
- 0013094X
- Volume :
- 145
- Issue :
- 11
- Database :
- Complementary Index
- Journal :
- Editor & Publisher
- Publication Type :
- Periodical
- Accession number :
- 82950398