Back to Search
Start Over
LABEL DESIGN.
- Source :
- Adhesives & Sealants Industry; Oct2012, Vol. 19 Issue 10, p16-16, 1p
- Publication Year :
- 2012
-
Abstract
- The article presents a case study of the labeling design of Liby Enterprise Group Co. Ltd. in Guangzhou, China, which manufactures household products. It mentions that the switch to pressure-sensitive technology expanded the product line, enhanced its brand image, and promoted label efficiency. Moreover, the increased efficiency and brand differentiation of the technology turned into a sales increase of 45% in 2011.
- Subjects :
- LABELS
HOME furnishings
BRAND image
PRODUCT lines
Subjects
Details
- Language :
- English
- ISSN :
- 10709592
- Volume :
- 19
- Issue :
- 10
- Database :
- Complementary Index
- Journal :
- Adhesives & Sealants Industry
- Publication Type :
- Periodical
- Accession number :
- 80158315