Digital Game Brand Image Information Influence to the Inexperienced Consumer's Product Evaluation.

Details

Language :

English

ISBNs :

9780769534503

Database :

Complementary Index

Journal :

2009 42nd Hawaii International Conference on System Sciences

Publication Type :

Conference

Accession number :

79881038

Full Text :

https://doi.org/10.1109/HICSS.2009.161