RURAL ENTREPRENEURSHIP: BETWEEN ECONOMIC OBJECTIVES AND TRADITIONAL CULTURE.

The efforts to understand the social and economic changes in Romania require the understanding of the social context and the factors contributing to its ongoing growth. Although the expectations of the 1990s have not resulted to improved the living standards, we find that the rural population did not witness how the dynamics of the Romanian society, but the extent of their capacity for assessing individual interests trying to adapt to new demands of the modern society. The current difficulties a given by the efforts of the grafting the modern elements on the traditional funds to prospect the behavior checked in the past but with mixed results today. In this article we seek to identify the possibility of connecting the opportunities to the traditional mentality of a society comprised of the fever requirements of globalization and find answers to questions about the ability to maintain the traditional cultural background or if the current upgrade price is the traditionalism. [ABSTRACT FROM AUTHOR]