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Democratizing Strategy: HOW CROWDSOURCING CAN BE USED FOR STRATEGY DIALOGUES.
- Source :
- California Management Review; Summer2012, Vol. 54 Issue 4, p44-68, 25p, 1 Black and White Photograph, 6 Charts, 1 Graph
- Publication Year :
- 2012
-
Abstract
- Crowdsourcing is typically associated with the incorporation of company-external stakeholders such as customers in the value creating process. This article proposes a framework for a company-internal application of crowdsourcing methods. It presents a set of five goals companies can pursue employing internal crowdsourcing. The practical approach of an Austrian medium-sized technology company is described in detail, including insights on software design and appropriate procedures. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00081256
- Volume :
- 54
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- California Management Review
- Publication Type :
- Academic Journal
- Accession number :
- 78584609
- Full Text :
- https://doi.org/10.1525/cmr.2012.54.4.44