Evaluation of the Maturity of Portal Websites in China' s 5A Rated Tourism Attractions.

Tourism E-commerce, as the product of the combination of tourism industry and information technology, enjoys wide prospect for development on global scale. Amid the wave of tourism E -commerce, portal websites are being built rapidly in tourism attractions and new competitive advantages are being created. However, due to current limitation in the study of websites, we still lack a fixed criterion to evaluate the construction of websites in tourism attractions, which lacks theoretical and scientific guidance. The paper aims to establish maturity model to comprehensively evaluate websites in tourism attractions and guide their scientific development through evaluation approach and theoretical analysis of maturity model ( MA-CMM) and assess basic situation and inadquancy of portal websites in China' s 5A rated tourism attractions so as to instruct the construction of tourism websites and offer guidance for the building of tourism informatization in China [ABSTRACT FROM AUTHOR]