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- Source :
- Adweek Eastern Edition; 6/15/1998, Vol. 39 Issue 24, p44, 3/4p, 1 Color Photograph, 3 Black and White Photographs
- Publication Year :
- 1998
-
Abstract
- Presents the history of the agency-client relationship between the United States-based companies McCann-Erickson Worldwide and Buick. Founding of the companies; Business development of the companies; Personnel development of the companies.
- Subjects :
- RELATIONSHIP marketing
Subjects
Details
- Language :
- English
- ISSN :
- 01992864
- Volume :
- 39
- Issue :
- 24
- Database :
- Complementary Index
- Journal :
- Adweek Eastern Edition
- Publication Type :
- Periodical
- Accession number :
- 783096