Cite
What Drives Key Informant Accuracy?
MLA
Homburg, Christian, et al. “What Drives Key Informant Accuracy?” Journal of Marketing Research (JMR), vol. 49, no. 4, Aug. 2012, pp. 594–608. EBSCOhost, https://doi.org/10.1509/jmr.09.0174.
APA
Homburg, C., Klarmann, M., Reimann, M., & Schilke, O. (2012). What Drives Key Informant Accuracy? Journal of Marketing Research (JMR), 49(4), 594–608. https://doi.org/10.1509/jmr.09.0174
Chicago
Homburg, Christian, Martin Klarmann, Martin Reimann, and Oliver Schilke. 2012. “What Drives Key Informant Accuracy?” Journal of Marketing Research (JMR) 49 (4): 594–608. doi:10.1509/jmr.09.0174.