Sketchers U.S.A., Inc. SWOT Analysis.

A business analysis of Skechers USA Inc., a designer, developer and marketer of Skechers-branded lifestyle and athletic footwear, is provided, focusing on the strengths, weaknesses, opportunities and threats (SWOT) faced by the company. Strengths include diverse product distribution channels. Weaknesses include dependence on independent contract manufacturers. Opportunities for improvement include expansion of international business. Threats to the company include intense competition.