Changing Times….

The article focuses on the business process outsourcing (BPO) which has set to attract customers by incorporating non-voice processes and social media in India. It notes that while the exchange of information about services and products has been extensively and dynamically faster, BPO needs to provide a more personalized service. It also states that with the help of the information technology (IT) and communication industry, BPOs integrated new technologies to penetrate new markets.