Iran's Karaj Dam Affair: Emerging Mass Consumerism, the Politics of Promise, and the Cold War in the Third World.

This paper examines two intertwined processes that shaped post-war Tehran. One was a ravenous demand for electricity, part of a surge in popular expectations for consumer goods and higher standards of living. The other was the construction of the Karaj Dam to meet that demand. Consumerist expectations, especially among Tehran's bourgeoning middle classes, developed together with a West-centered but ultimately global maturation of mass consumer culture, with the cultural Cold War, and with the shaky post-1953 regime's politics of promising higher living standards. The Karaj Dam became possible when that regime frightened its patron—the U.S. administration that dreaded Soviet influence—into helping pay for the project despite reservations in the U.S. Congress and among technical specialists. The dam was not simply a top-down state (or U.S.) project—it was also caused by and in that sense belonged to Tehranis. I draw on archival and published primary sources, images, and secondary literature to tell a story of society-state and domestic-global interactions that characterized many Third World countries. This paper builds on past studies of relationships between the Cold War and Third World development, and of the transnational history of development/modernization. But it transcends their focus on elites, and that of other scholars’ on subaltern victims, and argues that analyses of Third World development and the Cold War must include the middle classes and, conceptually, social history. [ABSTRACT FROM PUBLISHER]