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Cogent: JPMorgan Brand Awareness Catapults.

Authors :
Scott, Cathy
Source :
Fund Action; 5/21/2012, p52-52, 1p
Publication Year :
2012

Abstract

The article reports on the growing popularity of JPMorgan Investment Management's mutual fund provider brand among investors, according to a survey by Cogent Research. A cross-section of 4,100 U.S. adults with at least 100,000 U.S. of investable assets participated in the online survey. The survey found that more than one-in-five investors mentioned Fidelity Investments and Vanguard Group when asked about providers they plan to use. JPMorgan has been added to the list of the top 10 fund firms.

Subjects

Subjects :
MUTUAL funds
INVESTORS

Details

Language :
English
ISSN :
10545956
Database :
Complementary Index
Journal :
Fund Action
Publication Type :
Periodical
Accession number :
77571647