CO-BRANDING: THE INFLUENCE OF BRAND EXPERIENCE AND CONGRUITY ON THE EVALUATION OF DIFFERENT TYPES OF CO-BRANDING STRATEGIES: AN ANALYSIS IN THE CONTEXT OF TOURISM BRANDS.

MLA

Stutz, Nadine, and Dorothea Schaffner. “Co-Branding: The Influence of Brand Experience and Congruity on the Evaluation of Different Types of Co-Branding Strategies: An Analysis in the Context of Tourism Brands.” AMA Summer Academic Conference Proceedings, vol. 22, Jan. 2011, pp. 363–70. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=77464028&authtype=sso&custid=ns315887.

APA

Stutz, N., & Schaffner, D. (2011). Co-Branding: The Influence of Brand Experience and Congruity on the Evaluation of Different Types of Co-Branding Strategies: An Analysis in the Context of Tourism Brands. AMA Summer Academic Conference Proceedings, 22, 363–370.

Chicago

Stutz, Nadine, and Dorothea Schaffner. 2011. “Co-Branding: The Influence of Brand Experience and Congruity on the Evaluation of Different Types of Co-Branding Strategies: An Analysis in the Context of Tourism Brands.” AMA Summer Academic Conference Proceedings 22 (January): 363–70. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edb&AN=77464028&authtype=sso&custid=ns315887.