Soziale Medien in der Bundestagswahl 2009.

By drawing on the German Longitudinal Election Study the following questions are answered: Who actually received political news/campaign information from social media during the 2009 federal election campaign? And, even more important from our theoretical point of view, who posted campaign information on his/her network? Parties still invest heavily in agencies and professional consultants when it comes to elections. With a shrinking number of parry members, however, a change in election (street) campaigns towards more engagement in social media is very likely. Hence, parties are looking for ways to support engaged citizens and make them part of their election campaigns. They will be taking advantage of the heterogeneity of networks in which citizens communicate. [ABSTRACT FROM AUTHOR]