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Federated Expands Campaign, Shifts In Digital Direction.
- Source :
- Fund Action; 5/14/2012, p16-16, 1p
- Publication Year :
- 2012
-
Abstract
- The article reports on the decision of Federated Investors to add two more income-focused funds to the spring flight of its product-specific advertising campaign and to shift to almost entirely digital delivery. According to J. T. Tuskan, director of marketing, the current campaign continues the income theme. It notes that the company has also been increasing the amount of its spending to on-line advertising.
- Subjects :
- ADVERTISING campaigns
MUTUAL funds
INCOME
Subjects
Details
- Language :
- English
- ISSN :
- 10545956
- Database :
- Complementary Index
- Journal :
- Fund Action
- Publication Type :
- Periodical
- Accession number :
- 76251322