Investigating the Effects of a Line Extension or New Brand Introduction on Market Structure.

MLA

Chintagunta, Pradeep K. “Investigating the Effects of a Line Extension or New Brand Introduction on Market Structure.” Marketing Letters, vol. 7, no. 4, Oct. 1996, pp. 319–28. EBSCOhost, https://doi.org/10.1007/BF00435539.

APA

Chintagunta, P. K. (1996). Investigating the Effects of a Line Extension or New Brand Introduction on Market Structure. Marketing Letters, 7(4), 319–328. https://doi.org/10.1007/BF00435539

Chicago

Chintagunta, Pradeep K. 1996. “Investigating the Effects of a Line Extension or New Brand Introduction on Market Structure.” Marketing Letters 7 (4): 319–28. doi:10.1007/BF00435539.