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Reverse confusion: a red herring or appropriate remedy?

Authors :
Crompton, Simon
Source :
Managing Intellectual Property; May2012, Issue 219, p119-119, 1p
Publication Year :
2012

Abstract

The article focuses on reverse confusion in trademark claims. Topics include monetary remedies for reverse confusion and trademark use limitations. Information is provided on an instance in which the tire maker Goodyear Tire and Rubber Company marketing a tire under the same name as an existing brand marketed by the company Big O Tire.

Details

Language :
English
ISSN :
09605002
Issue :
219
Database :
Complementary Index
Journal :
Managing Intellectual Property
Publication Type :
Periodical
Accession number :
75331649